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Privacy Policy

Kybotech understand the importance of keeping your information safe, private and secure. The privacy notice below details our commitment to keeping customers' details and information secure (as in accordance with the Data Protection Act 1998).

What information is collected and how is it used?

Personal Information

When you register and use this site, you will be asked to provide certain information such as your contact details, we will use this data to fulfil our agreement with you.

We may use information that you provide or that is obtained by us:

  • To register you with our website and to administer our website services;
  • To give to companies and organisations whose products we provide to you or we use to deliver your items
  • To fulfil our agreement with you and processing and obtaining payment
  • To analyse and profile your shopping preferences e.g. (market, customer and product analysis) to enable us to review, develop and improve the products and services we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting products and services which we think will interest you from the information we have. We may keep you informed of such products and services including special offers, discounts, offers, competitions and so on by any of the following methods:
    • Email
    • Telephone (including automated calls)
    • SMS text messages and other electronic messages such as picture messaging
    • Post
    • Fax
    • Or otherwise

Fraud Prevention

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way. Please Note we do not store credit card information

Disclosure of Your Information

We may give information about you to companies and organisations whose products we provide to you as follows:
(a) To our agents, staff and approved third parties to carry out services for us.
(b) If we have a duty to do so or if the law allows us to do so.
(c) To anyone to whom we transfer our rights and duties under our agreement with you.
(d) To other companies and organisations to administer any prize draws or competitions.

Browser supplied information

We receive and store certain types of information whenever you interact with our website. For example, like many web sites, we use "cookies", which store information when your web browser accesses our site. This information is stored to help provide a more personal shopping experience, track the behaviour of our customers and consequently improve the shopping experience.

We may also collect data should you enter a competition, request a brochure, take part in a survey, request a newsletter or contact via one of the electronic forms provided.

Occasionally we may also use the information we collect to notify you about promotions on other goods, services and other offers we think you may find valuable. Third party vendors, including Google, may use cookies to serve ads based on your visits to our website - you may opt out of Google's use of cookies by visiting here

At points in our site where we collect personal information from you, you always have the option to opt out of any mailing list and further use of your personal information. If at any later stage you decide you would rather not receive such information please email us and request that you are removed from our mailing list.

How do you protect my information?

For piece of mind when you place order(s) or access your account information online, we use a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Please see our security policy for further information regarding this. It is also important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you have finished using a shared computer.

I want to make a complaint to Kybotech, how do I do this ?

Kybotech undertakes to handle a complaint fairly and competently. We will keep you informed either by telephone or email at each stage and will endeavour to fully resolve your complaint within 48 hours.

If you wish to make a complaint we can be contacted as follows:

If you are not happy with the way your complaint is being handled you should write to:

The Customer Care Manager
Kybotech Ltd
Parry Business Park
Grassthorpe Road
Sutton On Trent
NG23 6QX

More about Cookies

Our primary goal is to create a smooth and efficient experience for our visitors as they browse our website. We want you to be able to find what you are looking for quickly and easily, and hopefully enjoy the process too.

So that we can learn where to improve our website without asking you lots of questions, we use a number of web tools to help us analyse how our visitors use the website. We look at how they have arrived at our site, what they do on our site, or what browser they're using, for example. We then use this data to come up with new ideas on how to make your browsing experience a great one. All analytical data is anonymous - it is in no way connected to any personally identifiable information.


Some of the tools we use will set a cookie in your browser. All these do is simply remember something such as a preference or a layout to a page that you have seen, so that we can ensure you have a consistent experience.

If you do not know much about cookies or how to control them, we recommend you visit http://www.aboutcookies.org for detailed guidance.

The following table describes the cookies that we use on this site and what they are for. We are currently operating under an 'implied consent' policy. This means that we assume you are happy with their usage, which makes it easier for us to give you a consistent experience from the moment you hit our website. If you are not happy with us using cookies, then you should delete any http://www.simplyfitnessequipment.co.uk cookies from your browser after you have visited the site. To carry on using our site you could either disable cookies in your browser or use your browser's anonymous setting ("Incognito" in Chrome, "InPrivate" in Internet Explorer, "Private Browsing" in Firefox and Safari etc).

Session cookies
We use a session cookie to remember your login for you, and also for what you are putting in your shopping basket. We also use session cookies when processing payments so that we we can keep track of what's happening. We consider these cookies strictly necessary, because the website wouldn't function properly without them. You wouldn't be able to add anything to your basket, and we wouldn't be able to process any payments! For more information about session cookies and what they are used for you can check out http://www.allaboutcookies.org/cookies/session-cookies-used-for.html
Persistent cookies for analytics and performance monitoring
Google Analytics - We use this to track anonymous statistical data about our visitors, such as pages visited and time spent on the site. We can then use this data to help us to understand how visitors use our website, helping us to improve the user experience. To learn more about Google's privacy policy, visit http://www.google.com/analytics/learn/privacy.html
Google AdSense - This cookie is used by Google to report to us how well adverts shown on our website are performing. All user data is anonymous. You can find out more about how Google stands on its advertising policies at http://www.google.com/policies/privacy/ads/
DoubleClick (Google) - This cookie is used by Google to learn what you find useful and show you more relevant ads. It's used by us to ensure that we are counted among the ads that Google can show to you if you have previously been looking at products on our website. All user data is anonymous. You can find out more about how Google stands on its advertising policies at http://www.google.com/policies/privacy/ads/
ClickTale - This tool allows us to anonymously track user behaviour on our website. We can look at particular pages on our site and see where people click the most, or which section of a page people look at for the longest. This helps us to improve our websites by learning what information is most useful to our visitors. To learn more about ClickTale and what they do, visit http://www.clicktale.com
KISSInsights - If you see a survey pop up from the bottom of your screen on our website, then this will be from KISSInsights. We use these surveys to find out our customers' interests or what they think about our website, so that we can act on this information to make our website better. These surveys are completely voluntary and collect no personal information. The cookie is simply to remember that you have already completed a survey so that we don't keep bugging you with the same questions. To learn more about KISSInsights and what they do, visit https://qualaroo.com
RunningSplitTests - We use this cookie to anonymously track which split tests we are currently running for a particular visitor. Split tests are our way of testing new development on the website by monitoring the performance of the old version of a page vs the new. These cookies allow us to maintain the same layout of the website for each visitor, so that the shopping experience isn't affected by showing you the wrong version of the page. Without these cookies we wouldn't know if we were making our website better or worse with each update that we make.
ThrottledSplitTests - This cookie is related to the previous one and allows us to randomly choose what proportion of visitors we show a page variation to. For example, if we make a radical change to a page we may only want to show it to 10% of visitors in case people don't like it!
SFEExtSrchTrms - If you came to our website via a search engine such as Google, this cookie remembers what you were searching for when you first visited. We can then anonymously count and compare the number of people that search for something and result in placing an order. This helps us to know if we are guiding customers around our site effectively.
userPostCode - This little fellow simply remembers the postcode you enter in our postcode checker, to save you from entering it every time you visit a product page.
LitmusTest - This is a session cookie which expires as soon as you close your browser. It is part of how we can detect that you are an actual human browsing our site, so that we know we should show you our full range of content.

Social buttons

Many of our pages will contain social buttons which allow users to share pages through their favourite social networking sites. There are buttons for Facebook, Google+, Twitter, HotUKDeals and Pinterest. These buttons are implemented using scripts from the respective websites which are on domains outside of http://www.simplyfitnessequipment.co.uk. If you are logged into your account on these sites then they are likely to be collecting information about your behaviour all over the internet, including our website. Clicking any of these buttons will cause these sites to register that action so they may use that information. You should see the policies on the respective sites to learn how they use your information.

External web services

We sometimes use external web services on our website to display content, such as Vimeo or YouTube for video. As with the social buttons, we cannot prevent these sites from collecting usage information such as number of views or plays. If you are not logged in with these services they will not know who you are, but may still collect this statistical information.

Email tracking

Some of the emails we send to you contain no tracking at all. These include emails relating to your order process, such as the order confirmation email and delivery updates. Some other emails that we send you, like newsletters, may contain tracking. This is so we can monitor the number of customers that view the email and how many click on a link inside it, for statistical purposes. If you want to be sure that we aren't tracking any email that we send you, then you can opt out of receiving our newsletters in your account section.

Payment processing

So that we can take payment on our website we use an external payment provider called DataCash. We have to supply DataCash with your billing address which you enter on our website, and then DataCash will ask you for your credit card details in the form on our payment page. We do not handle any of the card information you supply to DataCash - we simply receive a confirmation from them that the payment has been accepted, so that we can confirm your order. We do not handle or store your credit card details anywhere in our system.

Policy changes

As our internet shopping experience develops our policy may be subject to change. If we decide to do this we will post all changes on this page so that our customer are always aware of our privacy policy and the nature of information we are collecting, how it is used and under what circumstances we disclose it. Any changes to the policies made by Kybotech may effect immediately.

How do I Un-Subscribe from Information Which You Provide To Me?

Of course we do not wish to lose you and would hate for you to miss out on any newsletters and special offers but if you wish to un-subscribe from our newsletter at any time you can do so by logging into your account on line and by updating your preferences. You can also unsubscribe at anytime by sending an email to Newsletters@kybotech.co.uk and placing the word UNSUBSCRIBE in the subject line.

Questions and comments?

Kybotech always welcomes your questions and comments about privacy, please contact us.

Thank you

Kybotech are committed to protecting your privacy. We appreciate your trust in us to continue to keep your information private. If you have any questions/comments about our privacy policy, please email or telephone us without hesitation.

Last updated May 2012

0800 169 6016

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Sat 9am - 6pm

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01636 822881

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Mon - Fri 9am - 5pm

Sat 10am - 2pm

Sun - Closed

Customer Care:
01636 822883

Opening Times:

Mon - Fri 9am - 5pm

Sat 10am - 2pm

Sun - Closed

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